About Us

Viva Siempre came as an idea after I fell off — again.

When my baseball career ended, I felt lost. No routine, no structure, no purpose tied to performance anymore. I gained weight. I lost drive. And like a lot of people, I kept trying to get back on track — over and over again.

But each time, I came back.

The name Viva Siempre was inspired by my wife’s Panamanian roots and by the Spanish-speaking culture we’re surrounded by here in Miami. It means “live forever or live always” — but to us, it’s not about being perfect or invincible. It’s about putting in the work today so you can build a life you’re proud of tomorrow. It’s about showing up — again and again.

This brand isn’t for elite runners.
It’s for the ones who are rebuilding.
The ones who start over on a Monday.
The ones who don’t look the part, but lace up anyway.

Unlike the typical fitness/running brand, they show you what they think you want to be, we meet you where you are.

We design headwear and apparel for beginner runners and everyday athletes. Every piece is built with intention — not just to support your miles, but to remind you that you’re still in it.

Viva Siempre is for the restart.
For the real ones who keep showing up.